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DDB Los Angeles announced the launch of its new campaign for Deus Ex: Human Revolution. The cornerstone of the campaign, two 30-second television spots featuring action-packed game footage, is scored by a unique piece of original, emotive music.
The song entitled My World was created especially for the campaign by Transmissions, a newly formed Southern California-based duo featuring Susanna Waiche, one of the vocalists for Dirty Projectors, and Kenseth Thibideau from Pinback, among many other bands.